THE SEARCH FOR THE ULTIMATE EXPRESSION OF BRITISH ORIGINALITY

Triumph Motorcycles is launching the search for the most original custom build of 2025, in a global Modern Classic competition based on the current Triumph Bonneville range. 

Triumph Originals 2025 will challenge teams from around the world to create a custom build inspired by the brief ‘Icons of British Originality’. 

Eight Triumph teams from the UK, USA, Canada, Mexico, Brazil, France, Italy, and Thailand will collaborate with a locally selected custom builder to develop a unique interpretation of British cultural influence, using a Bonneville model of their choice as the foundation.  

A shortlist of five builds will be selected by an expert panel of judges, recruited for their knowledge of motorcycle design, custom craftsmanship, and broader cultural industries, and who will be revealed in May 2025. This shortlist will be put to the public vote which, along with scoring of each build by the judging panel, will determine the Triumph Original 2025. The winner will be announced at the end of July 2025. 

Nick Bloor, CEO, Triumph Motorcycles, commented: “The Bonneville has been a symbol of individuality and originality for decades, appearing in films, music videos, and fashion campaigns. We’ve seen it in recent Hollywood films and advertising campaigns for luxury brands, and now, through Triumph Originals 2025, we want to see how our Bonnevilles and British style inspire today’s best custom builders. 

“Following Triumph’s record-breaking global sales in 2024, it is clear that British motorcycle design continues to hold strong appeal, inspiring riders across the world. Our Modern Classics, especially the Bonneville, have long been a canvas for custom builders. With Triumph Originals 2025, we want to see how modern British design and culture inspires our teams, sparking creativity and original ideas in an eclectic global custom scene. 

“We’ve invited nine custom builders from around the world to interpret the essence of British originality – drawing inspiration from a brand that has shaped custom culture for over a century. 

Through this contest, we aim to highlight the ongoing significance of custom culture within the motorcycle industry and provide a platform for creative and technical innovation.”